My 10 days as Branko, involving sweat, gambling, accident, fire-drill, killing-complot, racetracks & a big reveal. (Based on undercover Boss)
3 years ago I’ve started my journey for this experience by starting driving lessons. Having gathered all documents and finishing 200 hours of training, last month I started my 10 days as “Branko Ristovski” my alias which I used to go incognito as a driver for our own family company. Nobody of our 1.250+ colleagues was aware except of 2 colleagues who helped me pave the path.
Too many experiences to share in a single post, so below a few highlights. First of all I would like to make a big compliment to my driving colleagues Boekestijn Transport Driver , but also to the entire trucking community. Anybody thinking that it is just driving a truck on a highway, is underestimating the competences of our road heroes. To ensure I would stay incognito, I created a disguise by wearing a cap, glasses & a mask. My dispatcher Boekestijn Transport Service planned me to drive for our customer Olof MTT. Together with our custom build courses & YouTube I managed to get everything done. At the first load, after opening the curtain, assisting loading, strapping the goods and closing the curtain in 34 degrees, it felt more like I was playing in the Olympics, instead of driving a truck. On Friday I loaded to the UK and I crossed the channel via the DFDS ferry. A great English breakfast & an exciting experience to drive out of the ferry (on the left side) into the mountains of Dover. Sunday was laundry day. At the offload at Tesco, the fire alarm went off and together with about a 1.000 people we were running to the evacuation points. Luckily it was a fire drill. When feeling more & more comfortable driving the 16,5-meter-long truck, there was a moment of inattentiveness and I damaged the trailer…
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Over the years, we’ve tackled many unique projects for PepsiCo, but one of the most memorable
was when they were supplying their products for the Olympic Games.
At the time, PepsiCo’s concentrate was being shipped via sea freight.
However, due to a ban on dangerous goods entering the port, their product was stuck.
That’s when they turned to us, asking if we could solve this logistical challenge.
The task was immense: transporting 120 trailer loads over three months.
Without hesitation, I assured them that “there isn’t a border Boekestijn Transport can’t cross!”
While I confidently said it, I’ll admit I wasn’t entirely sure how we’d manage it at the time.
But thanks to the incredible teamwork of our colleagues in Ireland, Holland, and Poland, we made it happen.
We delivered every order on time, safely and securely, helping PepsiCo maintain their critical role as a major Olympic sponsor.
This project highlighted one of our key strengths: attention to detail and unwavering commitment from our teams across multiple locations. It’s partnerships and challenges like this that showcase what Boekestijn Transport is truly capable of.
At Boekestijn Transport, we believe in nurturing personal and professional growth. It's not just a philosophy; it’s one of our core values:
“We grow talents, and talents grow us.” This commitment to continuous development has been deeply rooted in our company culture from the very beginning, inspired by the remarkable example of Piet Boekestijn, the father of our founders.
At the age of 63, Piet achieved something extraordinary—he graduated in accountancy.
His determination and dedication to lifelong learning set a powerful example for all of us, proving that it’s never too late to grow,
learn, and achieve new goals. In honor of Piet’s legacy, we established the Piet Boekestijn Award, a recognition given to colleagues
who excel in their personal or professional development. This award celebrates those who embody the spirit of growth and inspire others to pursue their own journeys of self-improvement. By promoting continuous learning and honoring those who lead by example, we ensure that Piet’s legacy lives on, fueling the success and growth of Boekestijn Transport for generations to come.
